Highroads Tasting Room
Beechwood Inn – Website Redesign & SEO Optimization
Project Overview
DS Ragland partnered with Beechwood Inn, a historic boutique bed and breakfast in Clayton, Georgia, to design and launch a modern, SEO-friendly website that showcases the Inn’s charm, history, and guest experiences while driving direct bookings.
Key Features
- Custom WordPress Design: Built a visually rich, user-friendly layout that highlights accommodations, dining, and packages.
- SEO Optimization: Structured content with targeted keywords (Clayton GA, North Georgia Mountains, Rabun County) to improve organic search rankings.
- Accommodations Comparison Tool: Developed a detailed room comparison table with images, features, and direct booking links.
- Experience-Driven Content: Added pages for dining, outdoor activities, shopping, and things to do in Rabun County to attract leisure travelers.
- Photo & Video Galleries: Created immersive galleries to highlight the Inn’s historic charm and natural surroundings.
- Mobile-Responsive: Optimized across devices for fast load times and easy navigation.
- Booking Integration: Seamless link to ThinkReservations for direct reservations.
Results
- Strengthened online presence with clear branding and improved search visibility.
- Enhanced user experience through modern design and mobile performance.
- Increased opportunities for direct bookings by integrating calls-to-action throughout the site.
