Googles May 2025 Algorithm Update: What It Means and How DS Ragland Is Helping Clients Adapt
Just when you think you’ve got SEO figured out—when your rankings are solid, traffic is steady, and your site is humming along nicely—Google throws a curveball.
That’s exactly what happened with the Google May 2025 algorithm update.
Without much warning or an official announcement, Google rolled out a major search algorithm change that’s already shaking up search results across industries. For some websites, the changes have been disruptive, even frustrating—especially for business owners who’ve spent years building their digital presence the “right” way. For others, especially those focused on quality, originality, and user trust, it’s turning out to be a welcome reward.
At DS Ragland, we get it. We’ve been working with search engines for decades now, and we know the mix of pride and panic that comes with every big change. But we also know what Google wants, and it’s the same thing we’ve always built our work around: helpful, human-first websites that are fast, useful, and full of value. So while the rules may have changed (again), we’re already ahead of the curve—and we’re making sure our clients are, too.
What Changed in the Google May 2025 Algorithm Update?
Google hasn’t published an official statement, but the SEO world agrees: this update was a big one. We saw major volatility starting in mid-May, with some websites losing as much as 30–50% of their organic traffic almost overnight.
So, what changed?
- AI-Generated Content Scrutiny: Sites overloaded with AI-written content lacking depth or originality took a hit. Google is clearly pushing back against content that feels robotic or thin.
- Experience and Expertise Matter More: Google’s E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) now seem more critical than ever in determining rankings.
- Intent-Based Search Is Stronger: Content that doesn’t clearly align with user intent (informational vs. transactional vs. navigational) is getting pushed down.
- Shallow Content is Out: Pages that don’t go deep enough, don’t offer real answers, or are just rehashes of existing content are being deprioritized.
How DS Ragland Is Responding for Our Clients
This isn’t the first time Google has upended search. It won’t be the last. But we’ve already taken proactive steps to ensure that our clients are well-positioned:
1. In-Depth Content Audits
We’re reviewing your site page-by-page to identify thin content, duplicate phrasing, outdated info, or anything that may look auto-generated. Then we’re rewriting or enhancing where necessary.
2. Enhancing E-E-A-T Across the Board
We’re making sure your website reflects real-world experience, professional credentials, and customer trust—through better bios, testimonials, author attribution, and cited resources.
3. Sharpening Search Intent Alignment
Google is now incredibly good at understanding *why* someone searches. We’re aligning each page’s purpose (and headline, meta, content) with clear intent, so your pages show up when they’re supposed to.
4. Technical SEO Tune-Ups
Fast-loading, mobile-friendly, accessible websites are table stakes now. We’re checking all the boxes—site speed, indexing, mobile optimization, internal linking, and schema markup—to ensure your site performs technically as well as it does visually.
5. Real-Time Analytics Monitoring
We’re watching your metrics—rankings, traffic, bounce rate, dwell time—like a hawk. If your site was hit by this update, we’ll know quickly and take steps to reverse it.
What You Can Do Right Now
- Have new services or offerings? Let us create a new page or blog post to showcase them.
- Not blogging lately? Let’s restart with fresh, people-first content.
- Want to stay ahead of future updates? We can set up a retainer plan to keep your content and SEO strategy current and competitive.
The Bottom Line
Google’s goal hasn’t changed: they want to serve the best content from the best sources to their users. And frankly, so do we.
The Google May 2025 algorithm update might feel like a shakeup, but we see it as a chance to elevate your website and brand even further. We’re not worried—and you shouldn’t be either. We’re already putting in the work to keep you ahead of the curve.
Got questions? Want a custom review of your site? Let’s talk.
— Chris Ragland & the DS Ragland Team
